Representation. Sounds formal and sort of serious, doesn’t it? Now add a couple of words in front. “Real Estate” Representation.

OK… it sounds seriously serious. But what does it mean? Should you even care?

In a nutshell, you bet! Every real estate property listed by a Realtor has one single thing in common. The Seller is represented by that listing agent. So first and foremost, the listing agent is bound by the duties of loyalty, confidentiality, obedience, competence, and accountability to his client, the Seller. These duties do not automatically carry over to you, the Buyer! The listing agent is bound by duty to work for the benefit of the Seller. Let’s let that sink in.

If you discuss your issues, qualification to purchase, personal info, opinions and more… guess who gets to hear all about it? The Seller. And before you ever get to the point of making an offer, you very well may have unintentionally given the Seller an upfront profile of yourself that may or may not work well for you should you head into negotiations for purchase.  But by that time… the deed is done.

Instead, think about securing your own representation. More often than not, a real estate purchase is one of the largest investments you will ever make. In choosing your own Buyer Broker representation you ensure that the same duties of loyalty, confidentiality, obedience, competence, and accountability that the Seller has in place… now apply to you!

This level of professional service is available and offered for the benefit of every Buyer at no additional cost. It is offered to every consumer for the sake of that consumer’s protection. That’s you! Call it a leveling out of the playing field. Call it what you will, but it’s great, isn’t it?

So next time you’re thinking about wanting to speak to the listing agent about a property, for whatever reason, think again.

Having a knowledgeable professional as your very own Buyer’s Broker in your corner right from the start that’s working for your benefit and no one else’s is worth its proverbial weight in gold!